Memorist hosts round table on promoting brand assets in the luxury goods sector

On Wednesday, 18 October, MEMORIST hosted a fascinating round table discussion with key players in the luxury goods industry.

Participants included Pascal Riu, Deputy Director General of AROP; Laurent Onaïnty, CEO of MEMORIST; Bénédicte Epinay, Delegate General of the Comité Colbert; Arnaud Leblin, Director of Institutional Affairs and Heritage at the Ritz Group; Caroline Radenac, Heritage Manager at Christofle; Fabienne Moreau, Director of Heritage and Cultural Action at Hennessy (LVMH); and Martine Depresle, Managing Director of The Watch Library foundation.

The meeting addressed a number of crucial issues, providing valuable insight into the current and future challenges of promoting the heritage of luxury companies.

Shaping identity through heritage promotion

Participants highlighted the importance of heritage preservation in defining the identity and values of luxury brands. Discussions emphasised the critical need to pass on traditional know-how while integrating innovative technologies to safeguard heritage assets.

Strengthening collaboration for cultural enrichment

The round table provided an opportunity to exchange innovative ideas and encourage collaboration between the various players in the sector. MEMORIST is an essential partner in the preservation and enhancement of heritage, contributing to the longevity and cultural richness of the luxury industry.

Curious about how to effectively promote heritage within your sector? Contact MEMORIST today.

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